David Benveniste

David "Beno" Benveniste
David "Beno" Benveniste, 2014
Born Beverly Hills, California
Alma mater USC, (BA, Communications)
Occupation CEO & owner of Velvet Hammer Music and Management Group
Website velvethammer.net

David "Beno" Benveniste (born November 29, 1970) is an American entrepreneur from Beverly Hills, California. He is CEO of Velvet Hammer Music and Management Group, which represents Grammy Award-winning musicians, including AFI, Alice in Chains, Deftones, System of a Down, The Smashing Pumpkins, Korn, and Code Orange; which also includes a publishing branch and record label, to which OneRepublic is signed. Beno has also amassed a prolific collection of street art and pop art, and is an avid luxury real estate investor.[1]

Early life and education

Beno attended Beverly Hills High School and graduated from Annenberg School of Communication and Journalism at the University of Southern California.

Early career

In 1996, after seeing System of a Down (SOAD) perform at a rehearsal in Los Angeles, Beno took on managerial duties for the band. Through his use of new online marketing techniques and free online distribution, System of a Down realized worldwide online success.[2]

After working with System of a Down for a year, Beno founded Velvet Hammer Music and Management Group.[3] Velvet Hammer went on to include a publishing branch and record label, to which OneRepublic is signed.

StreetWise

Around the same time that Velvet Hammer was founded, Beno also founded digital marketing agency, StreetWise Concepts & Culture, which utilized Social media marketing, Interactive Marketing and Word-of-mouth marketing to connect brands with emerging trends in youth culture.[4] As the Recording Industry Association of America (RIAA) began filing hundreds of subpoenas for file sharing violations, Beno continued to share free music with fans both through physical mail and via the internet. "The first 100,000 albums are always the hardest to sell, and that's the expertise Beno provides," Rick Rubin was quoted as telling Time Magazine.[5]

Clients included ABC, Activision, Coca-Cola, Cold Stone Creamery, Electronic Arts, Fuel TV, Live Nation, Nielsen Entertainment, Nokia, Paramount Pictures, Subway, Ubisoft, Urban+Decay Cosmetics, Walt Disney Pictures, and Warner Brothers.

Awards

"Beno"

Velvet Hammer

Streetwise

References

  1. ↑ Abkowitz, Alyssa (2013-07-25). "Everything and the Kitchen Sink". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-09-21.
  2. ↑ Newman, Melinda (January 29, 2005). "'You are Never Going to See System of a Down On 'MTV Cribs'". Billboard. Retrieved February 24, 2014.
  3. ↑ Houser, Kristin. "Interview with David "Beno" Benveniste". LA Music Blog. Retrieved February 24, 2014.
  4. ↑ Newman, Melinda (January 29, 2005). "'You are Never Going to See System of a Down On 'MTV Cribs'". Billboard. Retrieved February 24, 2014.
  5. ↑ Ressner, Jeffrey (July 23, 2001). "Search for a Perfect Pitch". Time. Retrieved 2011-04-04.
  6. ↑ https://riaa.com/goldandplatinumdata.php?content_selector=gold-platinum-searchable-database#
  7. ↑ https://riaa.com/goldandplatinumdata.php?content_selector=gold-platinum-searchable-database#
  8. ↑ "Archived copy". Archived from the original on June 17, 2012. Retrieved September 1, 2007.
  9. ↑ https://www.riaa.com/goldandplatinumdata.php?table=SEARCH#
  10. ↑ https://www.riaa.com/goldandplatinumdata.php?table=SEARCH#
  11. ↑ http://www.streetwise.com/Awards
  12. ↑ http://www.streetwise.com/Awards
  13. ↑ http://www.streetwise.com/Awards
  14. ↑ https://www.daveyawards.com/winners/list/?l=S&event=4&category=4&award=G
  15. ↑ http://www.streetwise.com/Awards
  16. ↑ http://www.streetwise.com/Awards
  17. ↑ http://www.streetwise.com/Awards
  18. ↑ http://www.streetwise.com/Awards
  19. ↑ http://www.streetwise.com/Awards
  20. ↑ http://www.streetwise.com/Awards
  21. ↑ http://www.streetwise.com/Awards
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