Crocodile Garments

Crocodile Garments
Retail
Industry Garments
Founded 1952
Headquarters Hong Kong, Hong Kong
Products Clothes
Website Official website

Crocodile Garments SEHK: 122 is a textile and garments company based in Hong Kong. Crocodile Garments was founded by the late Dr. Chan Shun (1917-1997) in 1952.

History

Chan sold the business in 1987 to Lai Sun Garment, controlled by the late billionnaire Lim Por Yen.[1]

Crocodile Garments originally sold dress shirts before expanding to become the largest chain garment store in Hong Kong. They exported to Japan, Singapore and other Asian Countries. A second line called Cal-Thomas was started in CA, USA. Crocodile emerged as the leading fashion label with the expansion of a woman's line and children's line called CrocoKids. At its peak, Crocodile garments was the largest garment chain before the conception of G2000, Giordano, U2 and Bossini in the 1990s.

Crocodile had a long-standing dispute over the logo and clothing lines with Lacoste. Crocodile uses a crocodile logo that faces left while Lacoste uses one that faces right. The two fought for the logo rights in China, but eventually reached a compromise. Crocodile agreed to change its logo to have a more vertical tail and more scales for its logo.[2]

References

  1. ↑ 13元錢起家的一代富豪:林百欣生前身後事 "The Lim Por-yen story" Archived 2013-01-19 at Archive.is, www.cctv.com, 17 October 2005 (in Chinese)
  2. ↑ CNN.com Business - Crocodile tears end logo fight - Oct. 31, 2003
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