Consumer innovativeness

Consumer innovativeness is a construct that deals with how receptive consumers are to new products[1]. Consumer innovativeness has been defined as a predisposition or propensity to buy or adopt new products or a preference for new and different experience.[2][3][4][5]

References

  1. ↑ Guhathakurta, Rahul (2016-05-26). "Understanding the Profile of a 'Consumer Innovator'". IndraStra Global. Rochester, NY. ISSN 2381-3652 – via SSRN.
  2. ↑ "Consumer Innovativeness". Wiley International Encyclopedia of Marketing. doi:10.1002/9781444316568.wiem03009. Retrieved 2014-10-29.
  3. ↑ Steenkamp, Jan-Benedict; Hofstede, Frenkel ter; Wedel, Michel. "A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness". Journal of Marketing. American Marketing Association. 63 (2): 55–69. doi:10.2307/1251945. JSTOR 1251945.
  4. ↑ Goldsmith, Ronald; Hofacker, Charles. "Measuring consumer innovativeness". Journal of Academy of Marketing Science. Springer. 19 (3): 209–221. doi:10.1007/BF02726497. Retrieved 7 May 2016.
  5. ↑ Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes. "The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership." Journal of Economic Psychology 21, no. 3 (2000): 233-252.


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