Coffee wars

The coffee wars are various marketing moves by coffee shops to increase brand market share. In North America, this currently includes Dunkin' Donuts,[1] Starbucks,[1] Second Cup, Tim Hortons, McDonald's,[2] Burger King[2] and more recently McCafé which originated in Australia.

Examples

United States

While the Coffee Wars have traditionally been between Dunkin' Donuts and Starbucks, more competitors expanded in the United States recently. In particular, Tim Hortons, a Canadian chain which historically had only a limited presence in the U.S. (particularly in Western New York, which is in close proximity to the chain's headquarters in Hamilton, Ontario and where the chain's founder and namesake Tim Horton played professional hockey as a member of the Buffalo Sabres), made a major expansion into the United States in the early part of the 21st century, culminating in its corporate merger with established U.S. fast food chain Burger King. Established general fast food chains also began promoting their coffee products, including McDonald's, which introduced its McCafé line aimed at customers of coffee shops.

Canada

In Canada, Dunkin' Donuts only has four retail locations, all in Greater Montreal.[3][4]

See also

References

  1. 1 2 Hughes, Jennifer (20 November 2012). "The Coffee Wars Continue". National Real Estate Investor. Retrieved 12 April 2013.
  2. 1 2 Hill, Chris (13 February 2013). "1 New Player In The Coffee Wars". Motley Fools. Retrieved 12 April 2013.
  3. ↑ "To find a location (Montreal)". Dunkin Donuts. December 3, 2016. Archived from the original on December 3, 2016. Retrieved August 24, 2017.
  4. ↑ "To find a location (Montreal South Shore)". Dunkin Donuts. August 23, 2016. Archived from the original on August 23, 2016. Retrieved August 24, 2017.


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