Lotte Liquor
| Founded | 1926 |
|---|---|
| Headquarters | Sincheon-dong, Songpa-gu, Seoul, South Korea |
Key people | Lee jae-hyeok, President |
| Products |
soju wine whiskey |
| Website |
Lotte Liquor (hangul:롯데) is a distiller in South Korea, founded in 1926. It is the world's second leading producer of soju. It also manufactures a variety of other alcoholic beverages including red wine and whiskey.
Lotte soju is known by the brand name Chumchurum (hangul: 처음처럼).Chumchurum means "like the first time" (pure) in Korean. The symbol represents the name very well. The company added pictures of a Korean magpie and a bud. Korean magpie is known as a bird, who is bringing good news and bud refers to meaning of "new" and "beginning".
Chumchurum is becoming popular to mostly women because it is softer than other alcohol. Chumchurum contains 19.5% of alcohol and it is made of alkali water, which makes soju become more distinct. Because of this, the company explains that it makes the soju taste better if you shake it well before drinking it – as in the commercial.
Chumchurum is advertised by Korean famous singer Lee Hyori. From November 2012 the liquor is advertised by Hyuna, Hara & Hyorin.
The company's current president is Jae Hyeok Lee.
Types
Chumchurum
Chumchurum Original
Unlike traditional soju, soju with alkaline reduced water. It released in February, 2006[1] Water, which accounts for 70 percent of soju, is an important factor in determining quality. Lotte drinks are made with alkali return water. As a result, the wine tastes soft
Chumchurum Mild
It is a 1.2 degree lower than the Chumchurum original, so it was developed to younger people. It also emphasized a softer, milder taste by adding a rice spirit solution without adding high calorie sugar.
It released in Augutst, 2009.[2]
Chumchurum Strong
It is 3.5 degrees higher than the original. It is made by blending 10-year-old distilled spirits from alkaline reduced water oak to soft and deep taste.[3]
Chumchurum Sun Hari
Chumchurum Sun Hari (Hangul: 처음처럼 순하리) It is a soju base cocktail that adds the flavor of fruit wine by adding fruit juice to soju. It is a type of wine you can put into a glass without making special offers and enjoy the taste of cocktail. It released in March, 2015 [4]
- Sun Hari Citron
- Sun Hari Peach
- Sun Hari Green grape
- Sun Hari Apple
- Sun Hari Grapefruit
- Sun Hari Soda