Brat (digital network)

Brat
Type of site
 OTT digital media network
Available in English
Headquarters Los Angeles, United States
Founder(s) Rob Fishman
Darren Lachtman
Website www.brat.com
Registration Available on YouTube
Launched March 1, 2017 (2017-03-01)
Current status Active

Brat is an over-the-top digital media network available on YouTube, which launched in 2017. The network features original programming designed for a teenage audience to view on digital platforms. The original scripted programming features popular teenage social media personalities, in videos ranging from six to twenty-five minutes in length.

History

Brat was launched in 2017 by television writer Rob Fishman and Darren Lachtman, as an online network featuring scripted content streaming for free on YouTube.[1][2] The company originally received $2.5 million in seed funding from a range of investors.[1] Fishman saw a gap in the online market for high quality teenage programming available for free on digital platforms.[3] The content is structured as several short-form web series starring popular teenage internet celebrities. Fishman noted how the selected social media personalities all brought their own established audiences to Brat's programming, describing them as "under-leveraged media property".[3][1] The name of the network was inspired by the "Brat Pack" movies of the 1980s.[3]

Brat premiered its first multi-cam sitcom; Hotel du Loone, in June 2018.[4] The series Chicken Girls produced a digital film in 2018 as part of a deal with Lionsgate and its digital content division Studio L.[2][5] Prior to the film's release, Brat and Lionsgate amicably canceled their partnership.[6] The film was designed to provide an alternative to what had been covered in the series, and premiered in June.[2]

Programming

Current programming

Single-camera series

TitlePremiere dateCurrent seasonSource(s)
ManiAugust 30, 20172[7]
Chicken GirlsSeptember 5, 20173[8]
Total EclipseApril 5, 20182[9]
DirtMay 4, 20181[10]
Baby Doll RecordsJune 4, 20181[11]
Boss CheerJune 12, 20181[12]
A Girl Named JoJuly 3, 20181[13]
The Talent ShowAugust 27, 20181[14]

Multi-cam series

TitlePremiere dateCurrent seasonSource(s)
Hotel Du LooneJune 27, 20181[15]

Talk shows

TitlePremiere dateCurrent seasonSource(s)
Brat ChatJune 3, 20181[16]

Films

TitlePremiere dateSource(s)
Chicken Girls: The MovieJune 29, 2018[17]

Former programming

Single-camera series

TitlePremiere dateSeasonsSource(s)
MisshapsJune 12, 20171[18]
Cody & LexyJuly 27, 20171[19]
KeysJuly 29, 20171[20]
Spot The DogAugust 31, 20171[21]
Flunky's UpsetSeptember 27, 20171[22]
Attaway AppealSeptember 28, 20171[23]
AfterschooledJanuary 11, 20181[24]
OvernightsMarch 2, 20181[25]
BrobotApril 16, 20181[26]

Sketch shows

TitlePremiere dateSeasonsSource(s)
My Not So Sweet 16July 7, 20171[27]
Too School For SchoolJuly 8, 20171[28]

Reality shows

TitlePremiere dateSeasonsSource(s)
Too School For SchoolJuly 19, 20171[29]
ShelteredJuly 21, 20171[30]

References

  1. 1 2 3 Kafka, Peter (July 24, 2017). "Rob Fishman used to connect young stars with advertisers. Now he's making videos with them at his new startup, Brat". Recode. Vox Media. Retrieved July 7, 2018.
  2. 1 2 3 McAlone, Nathan (May 2, 2018). "A founder who sold his last startup for ~$50 million is using book and movie deals to boost his new YouTube-centric media company". Business Insider. Retrieved July 7, 2018.
  3. 1 2 3 McAlone, Nathan (October 28, 2017). "A founder who sold his last startup for ~$50 million wants to make iconic TV for teens in the YouTube era". Business Insider. Retrieved July 7, 2018.
  4. ↑ Chuba, Kirsten (May 30, 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (EXCLUSIVE)". Variety. Penske Media Corporation. Retrieved July 7, 2018.
  5. ↑ "Lionsgate announces first film slate for newly branded "Studio L" digital content studio". PR Newswire. Cision. February 22, 2018. Retrieved July 7, 2018.
  6. ↑ Faughnder, Ryan."'Chicken Girls' maker Brat raises $30 million to produce online shows for teens", LATimes.com, July 18, 2018.
  7. ↑ "Brat on Twitter". Twitter.
  8. ↑ "CHICKEN GIRLS - Season 2 - Annie & Hayden - YouTube". YouTube.
  9. ↑ Holloway, Daniel (12 March 2018). "Digital Network Brat Orders Series 'Total Eclipse' With Mackenzie Ziegler, Lauren Orlando (EXCLUSIVE)".
  10. ↑ "DIRT - Season 1 - Tayler, Kalani & Lilia - YouTube". YouTube.
  11. ↑ "BABY DOLL RECORDS - Season 1 - Baby Ariel - YouTube". YouTube.
  12. ↑ "Boss Cheer - Season 1 - Tessa & Tristan - YouTube". YouTube.
  13. ↑ "A GIRL NAMED JO - Annie & Addison - Season 1 - YouTube". YouTube.
  14. ↑ YouTube https://www.youtube.com/watch?v=V9cYXgPqyho. Missing or empty |title= (help)
  15. ↑ Chuba, Kirsten (30 May 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (EXCLUSIVE)".
  16. ↑ Brat (3 June 2018). "BRAT CHAT - Indiana & Darius - 6.3.18" – via YouTube.
  17. ↑ Brat (29 June 2018). "CHICKEN GIRLS: THE MOVIE" – via YouTube.
  18. ↑ "MISSHAPS with Kristen - YouTube". YouTube.
  19. ↑ "CODY & LEXY - YouTube". YouTube.
  20. ↑ "KEYS with Dylan & Hayden - YouTube". YouTube.
  21. ↑ "SPOT THE DOG with Tanner & Ken - YouTube". YouTube.
  22. ↑ "FLUNKY'S UPSET with Meghan, Raegan & Denzel - YouTube". YouTube.
  23. ↑ "ATTAWAY APPEAL with MaeMae, Motoki and Dru - YouTube". YouTube.
  24. ↑ "AFTERSCHOOLED with Summer & Dylan - YouTube". YouTube.
  25. ↑ "OVERNIGHTS - Season 1 - Jordyn & Daniel - YouTube". YouTube.
  26. ↑ "BROBOT - Season 1 - Brent & Lexi - YouTube". YouTube.
  27. ↑ Brat (7 July 2017). "MY NOT SO SWEET 16 - Jason Nash in "Entrance"" – via YouTube.
  28. ↑ Brat (8 July 2017). "TOO COOL FOR SCHOOL - Siena Mirabella in "First Day" - Ep. 1" – via YouTube.
  29. ↑ Brat (19 July 2017). "THE PAIN OF PAINTING - Jason Nash & David Dobrik - Ep. 1" – via YouTube.
  30. ↑ hhttps://www.youtube.com/watch?v=T-shn0Q8F4Q&list=PLVewHiZp3_LP1imWT1hOcFxlr409DkyRK&index=1
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