Century Pacific Food

Century Pacific Food Inc.
Food company
Traded as PSE: CNPF
Industry Food processing
Predecessor Century Canning Corporation (1978-2014)
Founded 1978 (1978)
Founder Ricardo S. Po, Sr.
Headquarters 7/F Centerpoint Bldg. Doña Julia Vargas Ave. Cor. Garnet Rd., Ortigas Center, Pasig City, Philippines
Area served
 Philippines
Key people
  • Ricardo S. Po Sr. (Chairman Emeritus)
  • Christopher T. Po (Chairman & CEO)
  • Ricardo Gabriel T. Po (Vice Chairman)
  • Teodoro Alexander T. Po (Vice Chairman & COO)
Products Canned tuna, canned meat, milk, coffee creamer, coffee, condiments, processed meat and fish
Subsidiaries Pacific Meat Company Inc.
Columbus Seafoods Corporation
Snow Mountain Dairy Corporation
Website www.centurypacific.com.ph

Century Pacific Food Inc. (CPFI) is a Filipino food company based in Pasig City, Philippines. The company was founded as Century Canning Corporation by Ricardo S. Po, Sr. in 1978. It changed its name to Century Pacific Food in 2014.

History

After three years of diligent research and study, Century Canning Corporation (CCC) was established in 1978. It was a pioneer tuna canning facility focusing mainly on processing and exporting the abundant supply of tuna in Philippine waters.

In 1983, Century Canning Corporation had already grown to be one of the largest Philippine tuna canneries, exporting and shipping hundreds of containers to the United States, Europe and the rest of the world. In 1986, its flagship product, Century Tuna, was introduced. Thus began the long and winding journey of education that has resulted in the modest but growing Philippine market for canned tuna.

In 1995, Po decided to apply the discipline, cost consciousness and competitiveness of the fish processing industry to the meat processing business with the establishment of Pacific Meat Company Inc. (PMCI). It launched the Argentina brand of canned corned beef.

Between 1998-1999, Columbus Seafoods Corporation (CSC) was established to operate the canned sardine business from a newly built factory in Zamboanga City.

In 1999, General Tuna Corporation (GTC) was incorporated to continue the canned tuna export business out of a brand new plant in General Santos.

In 2001, the company revived the Birch Tree milk brand with the introduction of Birch Tree Full Cream Powdered Milk. In 2003, Angel Milk expanded the company's foray into the milk business. Both brands are under the Snow Mountain Dairy Corporation (SMDC). In 2008, Snow Mountain became the second largest liquid milk company in the Philippines and continues to diversify into new and growing food categories like 3-in1 coffee (Kaffe de Oro brand), coffee creamer (Angel), and Sinigang (Tamarind) Soup Mix (Home Pride).

In 2009, with the success of the Century Gourmet Bangus Fillet, the frozen line from Century Quality brand was introduced and also in line with CPG's common purpose to "nourish and delight everyone, everyday, everywhere", PMCI launched its entry into the Fresh Processed Meats Category last November 2009 under the Argentina and Wow Brands.

In November 2012, the group acquired the Swift brand of processed meats from RFM Corporation.[1]

In 2014, Century Pacific Food Inc. (CPFI) was established to consolidate its canned food businesses.

Brands


  • 555 (canned tuna, sardines, mackerel, carne norte.)
  • Angel (condensed milk, evaporated milk & coffee creamer.)
  • Argentina – a Philippine brand of meat products[2] including corned beef,[3] meat loaf, beef loaf, and bacon. The brand was introduced in 1995 and was owned by Pacific Meat Company Inc. (a subsidiary of Century Pacific Food Inc.). Argentina was introduced as a corned beef brand in 1995, later adding to the brand line meat loaf in 2002, beef loaf in 2006, and bacon—named bacon norte—in 2016.
  • Birch Tree (powdered milk)
  • Blue Bay (canned tuna, sardines, and mackerel.)
  • Century Quality
  • Century Tuna (canned tuna)
  • Fresca
  • Home Pride
  • Kaffe de Oro (instant coffee)
  • Lucky 7
  • Proteus
  • Shanghai
  • Swift (corned beef, canned sausage, canned liver spread, hotdogs, and hams.)
  • Wow

Subsidiaries

  • Century Canning Corporation
  • Pacific Meat Company Inc.
  • Columbus Seafoods Corporation
  • Snow Mountain Dairy Corporation
  • Century International (China) Company Limited

References

  1. ↑ Austria, Jennifer (November 12, 2012). "Century Pacific Group Acquires Swift from RFM Corp". Fudash.com. Retrieved September 9, 2014.
  2. ↑ "Century Pacific Food sets P1-B capex for 2016". BusinessWorld. April 8, 2016. Retrieved December 16, 2016.
  3. ↑ Flores, Wilson Lee (April 18, 2016). "Good health is important for achieving and maintaining success". philstar.com. Retrieved December 16, 2016.
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