Stroudley (typeface)

Stroudley
Category Sans-serif
Classification Humanist
Commissioned by Kowloon-Canton Railway Corporation
Foundry Dalton Maag
Date created 1996
Also known as Casey (KCRC version)
Sample
Shown here Casey

Stroudley is a sans-serif typeface, created in 1996 by Dalton Maag as commissioned by Kowloon-Canton Railway Corporation (KCRC), a transit operator in Hong Kong, for use on the corporate identity of its railway system; the version used by the rail company was named Casey.

History

Casey was introduced in 1996 by the KCRC. It is a condensed humanist sans-serif akin to wider Frutiger or Myriad (letters), and the name Casey comes from KC, the first 2 letters of KCRC.

Dalton Maag later amended Casey and release it as a commercial font named "Stroudley".[1] Stroudley then served as a template for the Barlow typeface made for the signage in London St Pancras International station[2].

Usage

Casey was commissioned by KCRC for the use of its corporate identity on its railway system. Its first usage was on the KCRC logo, which was revised in 1996. When the Metro Cammell EMU of the KCR East Rail (now East Rail Line) was modernised, their fleet number was clearly posted in Casey. The same practice was done when the new SP1900 trains came into service.

When the KCR West Rail (now West Rail Line) started operation, its usage expanded to all signage and station nameboards in the WR stations, and even became the font used in the leaflets and brochures distributed by the Corporation.

While most of the ex-KCR signage has been replaced to match MTR style (using the typeface Myriad) following the railway merger, Casey is still visible on certain signage today.

Footnotes and references

  1. ↑ "Strouldey". Archived from the original on 2013-03-21. Retrieved 2013-04-04.
  2. ↑ "Barlow by Dalton Maag". Retrieved 2018-05-28.

See also

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