Argentine Coca-Cola billboard

The Coca-Cola sign in Punto Obelisco is an animated LED sign in front of the Obelisk of Buenos Aires. It consists of two large screens located over the facade of a building in Diagonal Norte and Carlos Pellegrini streets. The first screen is 21 x 21 meters and the second one is 6 x 21 meters. There has been a Coca-Cola sign in the location for fifty years, but this is the first one that uses LED technology.

Coordinates: 34°36′16″S 58°22′51″W / 34.6044°S 58.3807°W / -34.6044; -58.3807

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