Carakale Brewing Company

Carakale Brewery
Industry Alcoholic beverage
Founded 2010
Headquarters Amman, Jordan
Products Beer
Production output
 0.25 million litres
Owner Yazan Karadsheh
Website http://www.carakale.com

Carakale Brewery is a Jordanian microbrewery founded in 2010 in the town of Fuheis near Amman. It was founded by a Jordanian called Yazan Karadsheh as Jordan's first microbrewery.[1][2] The brewery is named after Caracal, a mammal that is native to Jordan.[3]

History and Growth Efforts

Carakale's first production beer was a blond ale meant to serve as entry-level brew to create a craft beer culture in Jordan, where it previously didn't exist. The brewery sold its first bottle in late 2013 and is now available in most of the approximately 600 stores, bars, restaurants, and hotels that sell alcohol in Jordan.[4]

In 2017, Carakale entered the United States market with distribution in bars in Arizona and New York City. In an effort to distinquish itself from the crowded microbrewery market in the US, Carakale's "Dead Sea-rious" gose beer includes salt from the Dead Sea and pink grapefruit from the Jordan Valley.[4]

See also

References

  1. ↑ "Jordan's craft brewery brings beer back to its birthplace". Retrieved 2016-09-13.
  2. ↑ Times, Los Angeles. "A beer pioneer launches Jordan's first microbrewery". latimes.com. Retrieved 2016-09-13.
  3. ↑ "Brewing Beer in the Middle East Is a Tough Business | VICE | United States". 2014-09-10. Retrieved 2016-09-13.
  4. 1 2 Scott, Patrick (23 October 2017). "A Beer Buoyed by Dead Sea Salt Is Taking the Craft World by Storm". Bloomberg News. Bloomberg LP. Retrieved 19 December 2017.
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