Robert Friedman (producer)

Robert Friedman
Born Robert Friedman
(1956-03-24) March 24, 1956
Nationality American
Occupation CEO
Known for Bungalow Media + Entertainment

Robert Friedman (born March 24, 1956) is a businessman in the entertainment industry. He is the CEO of Bungalow Media + Entertainment, a private equity-backed entertainment and media company he founded in 2013.[1] It develops, produces and distributes content across all platforms.[2] Beginning his career as an account manager at Grey Advertising he then held roles at AOL Time Warner, New Line Cinema, Classic Media, and RadicalMedia. He has produced films including Paradise Lost 3: Purgatory, Mortal Kombat: Conquest, and Under African Skies, for which he shared a Christopher Award.

Early life

Friedman attended Vassar College, from which he received a BA in psychology in 1978. He subsequently earned an MBA degree from Columbia's Graduate School of Business in 1980.[3] He is a Trustee Emeritus of Vassar College and sits on the Board of Overseers of Columbia Business School. He was the speaker at the latter's 2009 commencement.[4] Friedman also serves on the boards of the Mount Sinai Medical Center and AccuWeather,[5][6] previously serving on the board of the Morgans Hotel Group.[7]

Career

Friedman began his career in advertising as an Account Manager on P&G, at Grey Advertising. He was part of MTV Network's development team, working from 1981-1989 on MTV, VH1, Nickelodeon, and on The Movie Channel.[8][9] He was in charge of Consumer and Trade Marketing for MTV Networks, and Promotion and Licensing for MTV and VH1, overseeing marketing of its secondary businesses, such as Global Licensing and Home Entertainment.[8][9]

AOL Time Warner and New Line Cinema

Friedman held a variety of positions at AOL Time Warner during 1991-2003.[10] He held two roles at New Line Cinema for ten years, as Co-Chairman of Worldwide Theatrical Marketing, Licensing and Merchandising and as President of New Line Television, which he launched in 1991.[11] He also served as CMO for Time Warner and President of AOL – Interactive Marketing, TV, and Ad Sales. At New Line Cinema, Friedman oversaw marketing campaigns for all New Line Cinema's feature films.[2][12] As President of New Line TV, he handled development, production, acquisition and the global distribution of products to network, cable, and pay-per-view markets.[8][11][12] Friedman managed licensing and merchandising activity, as well as new media for New Line's projects.[13]

Harvey and Golden Brooks Entertainment

Friedman was President and a Managing Partner of Classic Media: Harvey & Golden Books Entertainment during 2003-2006, the family entertainment company owned by DreamWorks Animation as of 2012, and Comcast as of 2016.[13][14]

@radical.media

Robert Friedman was President of Entertainment and Media at @radical.media-FremantleMedia for seven years, from 2006-2013.[15] @radical.media, now RadicalMedia, is a media and entertainment company.[2] Friedman executive produced films for the company, including Paul Simon's documentary film Under African Skies, which won the Christopher Award in 2013,[16] and When We Were Beautiful, which premiered at the Tribeca Film Festival.[17] TV credits include Grey Goose's Iconoclasts and Nike's Battlegrounds campaigns; the pilot episode of the series Mad Men; Bravo's Ironic Iconic America;[18] Britney: For the Record;[19] and Oprah's Master Class on OWN, among others.[13][20] @radical.media developed "driverTV", an HD video-on-demand channel,[21] and THNKR,[22] a YouTube channel. Under Friedman @radical.media sold a majority stake of the company to Fremantle in 2012.[23]

Bungalow Media + Entertainment

Bungalow Media + Entertainment was founded by Robert Friedman in 2013. Bungalow's partners include Horizon Media, Inc., Cisneros Group and Loeb Partners. Bungalow’s recently produced series include the Emmy Award winning GIVE for NBC, The Papers Project for EPIX, The Real SVU for Lifetime, Landmarks Live in Concert for PBS, Big Bad BBQ Brawl for the Cooking Channel, 36 Hours with the New York Times for the Travel Channel, the scripted dramas APB on Fox, Amazon’s Highston, Netflix’s Insatiable and feature documentaries Spring Broke on Showtime, We the People: The Market Basket Effect and the upcoming four-part mini-series The Preppie Murder for Sundance among others.  Bungalow's feature film projects include Clive Owen’s The Confirmation. Bungalow’s Branded content includes Oprah for Weight Watchers, Droga 5 and Sprint among other projects.  Additionally, Bungalow partnered with Monumental Sports & Entertainment (owner of the Washington Capitals and Washington Wizards) to help secure the new naming rights for the Capital One Arena.

Associations

Friedman serves on the Board of the International Academy of Television Arts and Sciences and the TV industry’s NATPE.[24][25] Friedman served on the Morgans Hotel Group Board.[26]

References

  1. ↑ Littleton, Cynthia. "Robert Friedman's Bungalow Media Sets Cisneros Pact". Variety. Variety. Retrieved 8 April 2016.
  2. 1 2 3 Lieberman, David. "Robert Friedman Launches Company To Help Integrate Media With Marketing". Deadline. Deadline. Retrieved 8 April 2016.
  3. ↑ "Elissa Gretz To Be Bride". The New York Times. 1983-10-23. ISSN 0362-4331. Retrieved 2016-01-25.
  4. ↑ "Columbia Business School Celebrates Graduating Class of 2009". Columbia Business School Newsroom. Columbia. Retrieved 8 April 2016.
  5. ↑ "Robert Friedman '80". Columbia Business School. Columbia. Retrieved 8 April 2016.
  6. ↑ "AccuWeather Appoints Edward Arditte and Robert Friedman to Board of Directors". AccuWeather. AccuWeather. Retrieved 28 April 2016.
  7. ↑ Foley, Jennifer. "Morgans Hotel Group Names Fred J. Kleisner as President and CEO". Reuters. Morgans Hotel Group. Retrieved 28 April 2016.
  8. 1 2 3 Fabrikant, Geraldine (1991-11-16). "BUSINESS PEOPLE; President for TV Unit At New Line Cinema". The New York Times. ISSN 0362-4331. Retrieved 2016-02-10.
  9. 1 2 Reed, R. M.; Reed, M. K. (2012-12-06). The Encyclopedia of Television, Cable, and Video. Springer Science & Business Media. ISBN 9781468465211.
  10. ↑ HOFMEISTER, SALLIE (2001-03-09). "New Line's Friedman Named President of AOLTV". Los Angeles Times. ISSN 0458-3035. Retrieved 2016-02-10.
  11. 1 2 Greenstein, Jane. "Friedman quits Playboy for New Line. (Robert Friedman resigns from presidency of Playboy Entertainment Group for New Line Television)". CWI. Multichannel News. Retrieved 8 April 2016.
  12. 1 2 Journal, Martin Peers Staff Reporter of The Wall Street. "AOL Appoints New Line Chief Head of Its Interactive-TV Unit". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-02-10.
  13. 1 2 3 Beltrone, Gabriel. "Horizon Bolsters Branded Content Offering With Robert Friedman Deal". AdWeek. AdWeek. Retrieved 8 April 2016.
  14. ↑ STEELE, ANNE; FRITZ, BEN; MATTIOLI, DANA. "Comcast to Buy DreamWorks Animation for $3.8 Billion". Wall Street Journal. Wall Street Journal. Retrieved 28 April 2016.
  15. ↑ Goldsmith, Jill. "Friedman to leave Radical Media". Variety. Variety. Retrieved 8 April 2016.
  16. ↑ "CHRISTOPHER AWARD WINNERS HIGHLIGHT THE POWER OF LOVE, GOD, COMMUNITY, SPORTS AND MUSIC". The Christophers. The Christophers. Retrieved 8 April 2016.
  17. ↑ McClellan, Steve. "Horizon Media In New Branded Content Venture". MediaDailyNews. MediaDailyNews. Retrieved 3 May 2016.
  18. ↑ Hampp, Andrew. "Tommy Hilfiger Takes Branding on the Road With Bravo Special". AdAge. AdAge. Retrieved 28 April 2016.
  19. ↑ Vincent Terrace (19 June 2013). Television Specials: 5,336 Entertainment Programs, 1936-2012, 2d ed. McFarland. pp. 68–. ISBN 978-1-4766-1240-9.
  20. ↑ Elliott, Stuart. "Fremantle Buys Majority Stake in @radical.media". New York Times. New York Times. Retrieved 8 April 2016.
  21. ↑ Parish, Nick. "NBC Universal Invests in driverTV". AdAge. AdAge. Retrieved 8 April 2016.
  22. ↑ Fera, RAE ANN. "New YouTube channel THNKR Aims To Make You, And Edu-Programming, Smarter". Co.Create. Co.Create. Retrieved 8 April 2016.
  23. ↑ Vranica, Suzanne. "Spreading 'Branded' Shows Overseas". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-02-10.
  24. ↑ Petski, Denise. "NATPE Elects 10 Industry Execs To Board Of Directors". Deadline. Deadline. Retrieved 8 April 2016.
  25. ↑ "DIRECTORS & ALTERNATES". International Academy of Television Arts & Sciences. International Academy of Television Arts & Sciences. Retrieved 8 April 2016.
  26. ↑ "DEF 14A MORGANS HOTEL GROUP CO. filed this Form DEF 14A on 04/18/2011". Morgans Hotel Group Investor Relations. Morgans Hotel Group. Retrieved 8 April 2016.

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