BTVI

BUSINESS TELEVISION INDIA

BTVI, Business Television India, formerly known as Bloomberg TV India, Bloomberg UTV and UTVi, is a 24-hour English news channel in Business-Economy genre run by Business Broadcast News Pvt. Ltd (BBNPL). The news channel's coverage ranges from latest news on Business, Industry, Markets, Stocks verticals to Economy, Policy, Banking, Technology, Telecom and Personal Finance. The Channel disseminates real time news through multiple platforms like television, web and mobile.

History

UTVi English business news channel was announced by UTV in April 2008 along with a content deal for ABC News through Disney-ABC International Television (Asia Pacific).[1] Bloomberg also took a stake in the channel in 2008.[2]

In late 2009, UTVi had rebranded as Bloomberg UTV as UTV had switch to Bloomberg for additional content.[3] Reliance Group purchased UTV's stake in 2012 causing another rebranding to Bloomberg TV India.[2]

On August 1, 2016, the channel was rechristened as BTVI from Bloomberg TV India after the licensing agreement between Business Broadcast News and Bloomberg LP came to an end. Earlier in January, both Business Broadcast News and Bloomberg had decided not to renew their licensing agreement, ending a seven-year-old partnership.[4]

References

  1. ↑ "UTV to launch English business news channel UTVi by April-end". Exchange4media. Mumbai. April 3, 2008. Retrieved May 24, 2017.
  2. 1 2 "Bloomberg and Business Broadcast News end their media licensing deal". Business Standard India. 23 January 2016. Retrieved May 24, 2017.
  3. ↑ Daswanl, Mansha (December 2009). "The Numbers Game". TV Asia Pacific - ATF Edition. WSN, Inc. p. 4. Retrieved May 24, 2017 – via issu.
  4. ↑ Laghate, Gaurav (August 1, 2016). "Bloomberg TV India rechristened as BTVI - The Economic Times". The Economic Times. Retrieved May 24, 2017.
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