Proximus Skynet

Belgacom Skynet
Interactive digital media company
Industry Media
Founded In 1995
Headquarters Brussels, Belgium
Key people
 Jean-Charles De Keyser, CEO of Belgacom Skynet
Products Online and TV media
Website www.skynet.be

Belgacom Skynet was founded in 1995, and became a wholly owned subsidiary of Belgacom in 1998. It began by focusing on the consumer market, gradually expanding its customer base to include SMEs and corporate customers. In 2000, Skynet.be became one of the first Belgian portals.

History

  • 1995: Skynet is founded. Its name is a reference to the Terminator franchise's evil mainframe computer.
  • 1998: Acquisition of Skynet by Belgacom NV/SA.
  • 2002: Acquisition of The Push and Eduline (Kidcity).
  • 2003: Acquisition of Justforyou.
  • 2004: Birth of ADSL.be and Arena51. ADSL.be provides interactive content and services to ADSL customers, while Arena51 aims to become the number one games and entertainment portal in Belgium.
  • 2005: Belgacom Skynet creates a wholly owned subsidiary, Skynet iMotion Activities, to ensure the audiovisual production and diffusion of Belgacom TV. Skynet also acquires all rights for the Jupiler League (the Belgian premium league).
  • 2006: Skynet acquires Extenseo, a Belgian professional referencing company

Activities

Skynet’s activities revolve around two main strategic areas:

Media intended for the consumer market

Skynet offers solutions via a cross-platform digital offer (Web, Direct Media, IDTV). This offer consists of:

via the Web

  • Skynet.be: the main Skynet portal
  • KidCity.be: the children’s portal
  • Arena51.be: the games and entertainment portal
  • 11online.be: the football portal
  • ADSL.be: the portal reserved for Belgacom ADSL customers

via Direct Media

  • JustForYou
  • BusinessForYou
  • CarsForYou

via IDTV

Marketing, media and advertising solutions

These solutions are designed to meet the interactive marketing needs of companies on all platforms (Web, Direct Media, IDTV). They mainly consist of direct and loyalty marketing, search engine marketing, media productions, and mobile solutions.

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