Bambi a.d.

Bambi
Native name
 Бамби
Joint-stock company
Industry Branded food
Founded 11 December 1989 (1989-12-11)
First founded in 1967
Headquarters Požarevac, Serbia
Key people
 Dragan Stajković (General director)
Products Biscuits, chocolates
Revenue Increase €82.77 million (2017)[1]
Increase €13.40 million (2017)[1]
Total assets Increase €93.63 million (2017)[2]
Total equity Decrease €45.45 million (2017)[2]
Owner Imlek (76.08%)
Adriatic Bidco BV (23.90%)
Nenad Denčić (0.02%)
Number of employees
 680 (2017)
Website bambi.rs

Bambi a.d. (Serbian: Бамби а.д.) is a food manufacturing company in Požarevac, Serbia. One of its signature products is a biscuit called Plazma, also known as Lane outside of former Yugoslavia.

History

The company was founded in 1967 and at the time it employed 37 people. From the start, the company's focus was on manufacturing biscuits made out of domestically grown grains with an emphasis on healthy food. Within the first ten years of its existence the company had 230 full-time employees and manufactured 3,100 tons of products. In 1979 it received its first award for consistency in quality. Over the years the company grew and expanded to different regions of former Yugoslavia.

In 1968 the company started production of their now famous Plazma biscuit, originally a variation of Plasmon biscuits,[3] and today it is one of their best selling products. In 1990 the company started production of another well-known biscuit called Grandma's cookie (in Serbian, Bakin kolač). In 1997 the company was the first in the country to receive international certificate for the standard in quality management ISO 9001 in food industry.

In mid-2004 Bambi became part of the Danube Foods Group, managed by Salford Investment Fund.[4] In February 2015 Salford Investment Fund, which at the time was beneficially owned by Inna Gudavadze and members of the Patarkatsishvili family, sold their interests in Bambi to Mid Europa Partners.[5]

In mid-2017, the company changed its logo and introduced new food. Today, Bambi is one of the largest food companies in the country.

References

  1. 1 2 "БИЛАНС УСПЕХА (2017) - Bambi a.d." apr.gov.rs (in Serbian). Retrieved 17 September 2018.
  2. 1 2 "БИЛАНС СТАЊА (2017) - Bambi a.d." apr.gov.rs (in Serbian). Retrieved 17 September 2018.
  3. ↑ "Istorija Bambijevog Plazma keksa". edukacija.rs (in Serbian).
  4. ↑ Bambi, History
  5. ↑ [Merger Market, DANUBE TO BE ACQUIRED BY MID EUROPA PARTNERS - SOURCES PROPRIETARY INTELLIGENCE, 5 February 2015]


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