BBC Two 'Curve' idents

The BBC Two 'Curve' idents have been broadcast since 27 September 2018 on BBC Two in the United Kingdom. The identity was co-developed by BBC Creative and branding agency Superunion, and consists of various animations based around a curve motif resembling a '2' in the centre[1] The initial set of idents consists of sixteen sequences, created by various animators from around the world, including Aardman Animations and The Mill. Some aspects of the idents feel like modern, spiritual successors to their 90s counterparts. [2]

Idents

TitleAir dateDescription
Captivating27 September 2018 – presentVarious paper ribbons move about on screen to form the 2 curve.
Ribbon Coil/Revelatory27 September 2018 – presentA ribbon made of metal moves about on screen to form the 2 curve.
Feel Good27 September 2018 – presentA bunch of multicoloured blobs float around the screen, stick together forming the 2 curve and resembling the sound of balloons.
Escapist27 September 2018 – presentRippling purple and orange looking like cave rocks make 2 curve, possibly inspired by Silk.
Paper27 September 2018 – presentPiles of paper wave around forming the 2 curve.
Offbeat27 September 2018 – presentAn orange fluffy creature moves about the screen and stops forming the 2 curve, inspired by Dog.
Paper Turn/Reflective27 September 2018 – presentSheets of paper turn over between the curve 2, inspired by Diary.
Wonder27 September 2018 – presentGreen and blue seabed/sea surface split in half by the 2 curve, inspired by Water Reflection.
Sculpture27 September 2018 – presentWhite and grey lines overlapping and forming the 2 curve, possibly inspired by Optics.
Celebratory27 September 2018 – presentA multicoloured firework theme makes up the sides of the 2 curve, inspired by Firecracker.
Zebra/Thought Provoking28 September 2018 – presentBlack and White patterns dance around in the 2 curve.
Brown Pins28 September 2018 – present
Grayscale Reef30 September 2018 – presentSet entirely in shades of grey, the 2 curve animates like coral reef.
Mechanism6 October 2018 – presentRising and falling blocks in the shape of the 2 curve.
Smoke/Clouds10 October 2018 – present
Stones/Bold10 October 2018 – presentA broken up stone effect makes up the 2 curve, appearing a little later than some of the others on 10 October.

See also

References

  1. ↑ "BBC Two to get first full rebrand since early 90s". The Guardian. 25 September 2018. Retrieved 27 September 2018.
  2. ↑ "BBC Two rebrands for first time in 20 years". Design Week. 25 September 2018. Retrieved 26 September 2018.


Preceded by
1991–2001 '2's (second run)		 BBC television idents
27 September 2018 – present		 Succeeded by
Present
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