Axis Direct

Axis Direct
Private
Industry Stock Broker
Financial Services
Founded 2011
Headquarters Mumbai, Maharashtra, India
Key people
 Arun Thukral, Managing Director & CEO
Anand Shaha, Executive Director
Amit Golia, Chief General Manager
Products Equity, Derivatives, Mutual Fund, SIP, ETFs, Tax Savings, Fixed Income, IPO
Revenue ₹5.62 billion (US$78 million)
Number of employees
 2,100+
Parent Axis Bank
Website https://simplehai.axisdirect.in

Axis Direct is the flagship brand under Axis Securities Limited, a subsidiary of Axis Bank. It main offices are in Mumbai, India and the company employs over 2,100 people.

History

In 2010, Axis Sales Limited acquired necessary approvals/registrations from the regulatory authorities for undertaking broking business on Stock Exchanges. With the inclusion of retail broking, the company was renamed as Axis Securities and Sales Limited and the company started its broking business under the brand name Axis Direct in Jan 2011.

Products and Services

Axis Direct provides a 3-in-1 Online Investment Account[1] which is a combination of Axis Bank Savings and Demat Accounts along with Axis Direct's Trading Account. Resident Indian and NRI customers can open a single account to invest in any of the products and services mentioned below.

  • Equities – Invest online in stocks of listed companies in leading bourses like BSE and NSE
  • Mutual Funds – Offers online facility to invest in various Mutual Funds schemes including equity, hybrid, tax saving or debt schemes from leading Asset Management Companies
  • SIPs – AxisDirect Offers online Systematic Investment Plan that allows automated investments periodically
  • IPOs - AxisDirect allows customers to apply in the first sale of stocks by a company via Initial Public Offering (IPO)
  • Derivatives – AxisDirect let's you hedge or speculate on the price movement of stocks or index through its derivative products viz. Futures and Options
  • Bonds, NCDs & Corporate FDs – Axis Direct offers fixed income instruments online like Bonds, NCDs and Corporate FDs that typically provide superior returns as opposed to traditional fixed income products such as bank fixed deposits
  • ETFs - Axis Direct offers its customer to invest in Exchange traded funds on stock exchange on a real time basis
  • Various Value Added Services - Axis Direct offers Value Added Services that provides investing & trading ideas, along with financial tools & calculators, tax-solutions, will planning, robo advisor for mutual fund investment plan etc.
  • MCX - Axis Direct took a membership on MCX platform to offer products and services in bullion, metals, energy and agri commodities across the country[2]
  • NCDEX - Axis Direct becomes the first-ever broking arm of a bank to get NCDEX membership and will focus on reaching out to clients for agriculture and non-agriculture commodities business across the country, especially from semi-urban and rural India[3]
  • Commodity Derivatives - Axis Direct became the first bank led brokers to offer trading in commodity derivatives on the Multi Commodity Exchange of India (MCX)[4]
  • Equity smallcase - Axis Direct offers its customer to invest in a curated basket of stocks based on a theme or market trend.[5]

Trading Platforms

  • Mobile App - The Mobile App from Axis Direct gives customers the access to quickly buy & sell, watch portfolio, track live markets & trade on the go. Axis Direct launched voice based trading though it’s Mobile App in December 2016 making it the first broking house in India to provide a touch free stock trading experience[6]

References and notes

  1. ↑ "Axis Securities launches 'Axis Direct Investment Kit'". Retrieved 14 February 2017.
  2. ↑ "Axis Securities takes membership on MCX platform". 18 January 2018. Retrieved 22 January 2018.
  3. ↑ "Axis Securities takes membership of NCDEX". 5 December 2017. Retrieved 22 January 2018.
  4. ↑ "Axis Bank arm launches trading in commodity derivatives". 27 August 2018.
  5. ↑ "March of ideas: Broking firms line up thematic play". 24 July 2018.
  6. ↑ "Press the Mic and Trade Your Stock with Voice Commands from this App". Business World. Retrieved 1 June 2017.
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