Association of Directory Publishers

The Association of Directory Publishers (ADP), is an international trade association founded in 1898 and is headquartered in Traverse City, Michigan.[1]

About

ADP is the oldest international trade association serving the Yellow Pages industry. The Association represents the various interests of its membership which includes publishers of print, online and mobile directories, Certified Marketing Representatives (CMRs), advertising agencies and suppliers to the Yellow Pages and local search industry.

ADP represents the $35 billion Yellow Pages industry known as the original "local search engine" that brings buyers to sellers at the exact moment they are ready to buy.

The Association helps its members expand their businesses by offering them services and tools targeted to assisting them in achieving their clients' advertising objectives. ADP offers a wide variety of research, marketing and sales materials created with information from leading organization that are developed specifically to help members increase their company's bottom line.

ADP is a unique Association because of the governance structure of one company, one vote. Every publisher from the smallest to largest has an equal opportunity to determine the leadership and direction of the Association. ADP represents member companies of all sizes and from numerous countries.

History

The group formed in 1898 as the Association of American Directory Publishers, headquartered in New York. It aimed "to improve the directory business."[2] It changed its name to the Association of North American Directory Publishers in 1919.[3][4] It has held annual meetings starting in 1899 and has published the Directory Bulletin.[5] Officers have included George W. Overton and Ralph Lane Polk.[6] Among the members in the 1920s:[6]

In 1992 the group renamed itself the "Association of Directory Publishers."[1]

References

  1. 1 2 Encyclopedia of Associations. 1 (51st ed.). 2012. p. 318. ISSN 0071-0202 – via Boston Public Library Reference & Reader's Advisory Department.
  2. ↑ "(Advertisement for the Association of American Directory Publishers)", Boyd's Directory of Harrisburg, 1908
  3. ↑ Printers' Ink, NY, September 11, 1919
  4. ↑ "Association of North American Directory Publishers". WorldCat. OCLC. Retrieved April 5, 2013.
  5. ↑ Directory Bulletin, 1, Milwaukee: Association of American Directory Publishers, 1901
  6. 1 2 "Members of Association of North American Directory Publishers", Manchester Directory, Sampson & Murdock Co., 1921
  7. ↑ A.V. Williams (1913), The development and growth of city directories, Cincinnati, Ohio: Williams Directory Co.

Further reading

  • "Pacific Bell fends off feisty competitors seeking confidential Yellow Pages data", San Francisco Business Times, March 1, 1991
  • Official website
  • "Our Industry: Timeline". Association of Directory Publishers.
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