Aroma Café

Aroma Café S.A.
Public services
Industry Cafeteria
Founded 1991, in London, England
In 2000, in Buenos Aires, Argentina
Headquarters Buenos Aires, Argentina
Key people
 Sergio Gratton
Products Coffee
Tea
Pastries
Parent Freddo
Subsidiaries Grupo Pegasus
Website www.aromaa.com.ar

Aroma Café (S.A.) is an Argentine coffee chain, founded in London, England in 1991 and started in Buenos Aires, Argentina in 2000. It has numerous branches in the United Kingdom in places as far afield as Barnsley and Edinburgh. McDonald's owned a small share of the company from 1999 to 2001.[1]

History

Aroma first opened in 1991, in Dean Street in London, England, by Michael Zur-Szpiro, originally from Switzerland. In June 2000 the company moved to Buenos Aires, Argentina, opening its first location in the Calle Florida.

Expansion

Aroma has 13 cafes in Buenos Aires and two in the Greater Buenos Aires area. The company plans to open 30 more cafes in Buenos Aires before 2010. It also plans to begin an international expansion, opening up coffee shops in Brazil, Chile, Paraguay, Peru and Uruguay.

The coffee is served in 3 sizes, Taza Expresso, Taza Regular and Taza Mug. A variety of beverages, hot and cold, are also served including Espresso Macchiato, Cafe Americano, Café Mocca, Fraper Cappuccino, Ristretto and so on. Aroma Café also serves a wide variety of sandwiches, including a variety of gourmet pastries such as muffins, brownies, cheesecake, and croissants.

See also

References

  1. ↑ http://news.bbc.co.uk/1/hi/business/1512192.stm BBC News - BUSINESS - McDonald's to sell Aroma
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