Arnott's Shapes

Arnotts Shapes
Two boxes of cheddar-flavoured Shapes
Product type Snack food
Owner Arnott's Biscuits Holdings
Country Australia
Introduced 16 February 1964
Markets Australia
New Zealand
United Kingdom (discontinued)
Tagline Flavour You Can See
Website http://www.arnotts.com.au/products/shapes/

Arnott's Shapes are a popular line of savoury biscuits produced by Arnott's in Australia.[1] First produced in Victoria in the 1950s, they were originally made in the shape of potato chips, until bakers realized they were too difficult to cut and were a waste of dough. In 1974, they switched to the flat biscuits, which are sold today.

Arnott's Shapes are sold in different packaging including multi-pack bags and boxes. In Australia, during the mid-1990s, Arnott's reduced the box packaging size of the core flavours from 250 grams to 200 grams. During 2011, Arnott's further reduced the packaging size from 200 grams to 175–185 grams.[2] The reason for the name "Shapes" is because of the variety of the individual biscuit shapes, depending on the flavour. Arnott's boasts that Shapes are "[oven] baked, not fried", which is a less fatty method of cooking; however, Shapes are still high in fat at 20–25% and high in sodium.[3]

Over 53 million packets of Shapes are consumed each year in Australia.[4] In 2016, Arnott's changed the recipe of the iconic biscuits, with many customers complained that they were not happy about the improved updated formula.[5] The company has since backtracked this decision by restoring the original Pizza Shapes recipe, as well as leaving the recipe for Chicken Crimpy intact and offering an 'Original Barbecue' flavour. [6]

Flavours

Current core flavours (2017)

  • Nacho Cheese
  • Roast Chicken (Woolworths Only)
  • Margherita Pizza (Woolworths Only)
  • Flame Grilled BBQ (Woolworths Only)

Original flavours (2017)

  • Original Barbecue [7]
  • Original Pizza [7]
  • Original Chicken Crimpy [7]
  • Original Savoury [7]
  • Original Cheese and Bacon [7]
  • Original Cheddar [7]

Flavours of the World range (2017)

  • Thai Chilli & Garlic Sauce (IGA only)
  • Brazilian Beef (IGA only)

Light & Crispy range (October 2014)

  • Tasty Cheddar & Chives
  • Sour Cream & Chives
  • Balsamic Vinegar & Sea Salt
  • Honey BBQ Chicken

References

  1. ↑ Business Review Weekly. Business Review Weekly. 1996. p. 89. Retrieved October 6, 2017.
  2. ↑ Collier, Karen (10 August 2011). "Arnott's Shapes packets shrinking to slash fat". Herald Sun. Archived from the original on 1 March 2014.
  3. ↑ Saxelby, Catherine (29 April 2013). "8 salty snacks and why they're a danger to your waistline - a visual guide". Catherine Saxelby's Foodwatch.
  4. ↑ "Arnotts.com.au - Shapes". Arnott's Biscuits Holdings. Archived from the original on 28 April 2013.
  5. ↑ Marissa Calligeros (14 April 2016). "Crunch time for Arnott's after customers Snap over 'new and improved' Shape flavours". Sydney Morning Herald.
  6. ↑ Frank Chung (8 September 2016). "Arnott's backflips on Pizza Shapes". News.com.au.
  7. 1 2 3 4 5 6 "Arnott's Australia". Arnott's Australia. January 18, 2015. Retrieved October 6, 2017.
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