Braze, Inc

Braze, Inc.
Formerly
 Appboy Inc. (2011–2017)
Privately held company
Industry
Founded 2011
Founders
  • Mark Ghermezian
  • Bill Magnuson
  • Jon Hyman
Headquarters New York, NY, U.S.
Products Mobile CRM platform
Number of employees
 101-250[1]
Website www.braze.com

Braze, Inc. is a mobile marketing company based in New York City, with additional offices in San Francisco, London, and Singapore.[2][3] It develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.[3] The company was originally named Appboy Inc. upon its inception, but it was rebranded in November 2017, as Braze, Inc.

According to the interview the company executives gave to Fortune, Braze provides mobile marketing automation for Domino's Pizza, SoundCloud and Urban Outfitters.[3] Braze stated to Fortune magazine in June 2016 that its software processes approximately 2 billion messages per month between 420 million users.[3]

History

Braze was founded as Appboy in 2011 by Mark Ghermezian of the Ghermezian family who raised $3 million from family and other investors in order to start the company.[4] That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.[5] As of January 1, 2017, Mark Ghermezian has transitioned from CEO to Executive Chairman, Bill Magnuson transitioned from CTO to CEO, and Jon Hyman transitioned from CIO to CTO. [6] Braze's last round of funding, in August 2017, brought the total amount of venture capital invested in the company to $93.6 million.[7][8]

References

  1. ↑ "Braze profile on CrunchBase". CrunchBase.
  2. ↑ Walmsley, Julie (January 31, 2018). "This Company Got to $400 Million Advising Clients to Do This 1 Thing". Inc. Retrieved 6 March 2018.
  3. 1 2 3 4 Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved 20 September 2016.
  4. ↑ Rusli, Evelyn (April 4, 2012). "Heirs to Old Money Plunge Into Tech". The New York Times. Retrieved 20 September 2016.
  5. ↑ Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved 20 September 2016.
  6. ↑ Alex Konrad. "Marketing Tech Startup Appboy Shuffles Cofounders As Bill Magnuson Takes Over As CEO". Forbes.com. Retrieved 2017-11-07.
  7. ↑ By FinSMEs (2017-08-09). "Appboy Raises $50M in Series D Financing". Finsmes.com. Retrieved 2017-11-07.
  8. ↑ Darrow, Barb (2017-08-09). "Startup Appboy Snags $50 Million to Take on Salesforce". Fortune.com. Retrieved 2017-11-07.
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