Amobee

Amobee
Subsidiary
Industry Advertising Technology
Founded 2005 (as Amobee Media Services)
Headquarters Redwood City, California, United States
Area served
 Worldwide
Parent Singtel
Website amobee.com
Amobee's R&D center in Tel Aviv, Israel

Amobee[1] is a marketing technology company whose Brand Intelligence technology measures digital engagement. Their unified platform enables marketers to plan media campaigns.

Amobee is a wholly owned subsidiary of Singtel. Amobee operates across North America, Europe, Middle East, Asia and Australia.

History

Amobee was founded in May 2005 by Gil Shulman, Saul Rurka[2] and Zohar Levkovitz.[3] It went live in June 2005. One year later, the company recruited Roger Cameron Wood, a mobile industry veteran, who established the company's U.S. presence in San Francisco.

In 2009, Amobee purchased media company RingRingMedia in order to expand their advertising customer base, enabling mobile media owners to sell advertising space to companies on a collective basis.[4] At the time of acquisition, RingRingMedia bought more than $2 million (£1.2 million) of mobile media a month, serving more than 4 billion ad impressions a month.

In July 2011, Trevor Healy, formerly of Jajah was appointed Chief executive officer.[5] Zohar Levkovitz will stay with Amobee as Vice Chairman.[5]

Amobee was acquired by Singtel in March 2012 for $321 million.[6]

In June 2014, Amobee acquired two of its competitors: Adconion Direct for $235M and Kontera for $150M, in an attempt to consolidate its market position.[7]

In December 2016, Kim Perell, President of Amobee and former CEO of Adconion Direct was appointed Chief Executive Officer.[8]

On February 22, 2017, Amobee announced an agreement to acquire Turn,[9] a global technology platform for marketers and agencies.[10]

In March 2018, Amobee partnered with TruSignal, Inc to launch custom bid algorithms for marketers.[11]

Investors

Amobee's original backing was from financial backing from Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco, Vodafone and Telefónica. Since 2012, Amobee has been a wholly owned subsidiary of Singtel.

References

  1. ↑ "Home - Amobee". amobee.com. Retrieved 2017-03-31.
  2. ↑ "Saul Rurka".crunchbase.com. Retrieved January 2, 2012
  3. ↑ "Zohar Levkovitz". crunchbase.com. Retrieved January 2, 2012
  4. ↑ "Amobee Acquires RingRing Media – Consolidates Mobile Advertising Market". AllBusiness.com. Retrieved 2 January 2012.
  5. 1 2 "Trevor Healy Named CEO of Amobee". prnewswire.com. July 14, 2011. Retrieved January 2, 2012
  6. ↑ Shelach, Shmulik (5 March 2012). "SingTel buys mobile ads co Amobee for $321m". Globes. Archived from the original on 8 March 2012. Retrieved 25 May 2012.
  7. ↑ Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play
  8. ↑ "Kim Perell Named New CEO of Amobee". Retrieved 2017-03-31.
  9. ↑ Currie, Amanda (February 22, 2017). "Amobee Expands Digital Marketing Technology with Acquisition of Turn". MarketWired. Retrieved February 22, 2017.
  10. ↑ "Singtel's digital ad division Amobee acquires Turn for $310M – TechCrunch". techcrunch.com. Retrieved 2018-06-06.
  11. ↑ "Amobee Launches Custom Bid Algorithms for Marketers - Adotas". Adotas. 2018-03-09. Retrieved 2018-06-06.
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