Amine (magazine)
Amine is a Danish online magazine for women. The magazine focuses on fashion, love, wellness, work-life, career, clothing and trends. Soon after the website launched in the beginning of 2008, it had already beaten the existing players in the market, counting well-known brands such as Woman, Oestrogen and the woman site from the Danish newspaper BT.
Even though Amine hands away its content freely to the public, it manages to publish an extensive amount of articles and answer questions from a very diverse userbase. In comparison to its competitors Amine.dk does not have a hardcopy counterpart, and are not sold in stores as most of its competitors are.
The people behind
In 2008 the magazine had 8 editors, 10 writers and a wide variety of freelance columnists. The original idea came by chief editor Pernille Post Lundsgaard back in November 2007. During the next couple of months she gathered a team of experts within sexology, coaching, fashion and trends. Amine teamed up and launched their new website together with the Danish web veteran Jubii (part of Lycos Europe) in February 2008, and took over from the Benjamin Media owned magazine Woman as its new content partner.
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