Allegro (website)

Allegro.pl Sp. z o. o.
Type of business Private company
Type of site
 e-commerce platform
Founded Poznań, Poland (1999)
Headquarters Poznań, Poland
Area served Poland
Owner Cinven, Permira, Mid Europa Partners
Key people Przemysław Budkowski CEO
Industry Electronic commerce, Auctions
Products Online auction hosting, Online payment systems, Price comparison service, Online classified adverts
Website allegro.pl
Alexa rank 251 (January 2017)[1]
Registration required to buy and sell. limited buying (only "buy it now", not auctions) is possible without registration.
Allegro zone at Woodstock Festival Poland (2015).

Allegro (Polish pronunciation: [aˈlɛɡrɔ]) is a Polish online e-commerce platform.

It is managed by Allegro.pl Sp. z o.o. (former: Allegro Group Sp.z o.o. ) which was formed in 1999 and subsequently purchased by online auction site QXL Ricardo plc in March 2000. QXL Ricardo plc changed its name to Tradus plc in 2007,[2] and was acquired by Naspers in 2008. In October 2016, Naspers sold the Allegro Group to an alliance of investor funds: Cinven, Permira and Mid Europa Partners.

Immensely popular in Poland, Allegro was ranked 251st among the world's most used online websites by Alexa Internet, and was ranked 5th within Poland (as of January 2017).[1]

In 2011, Allegro claimed to have over 11 million users.[3] In 2017, Allegro claimed to have over 16 million users and more than 20 million accounts. [4]

In terms of competition Ceneo are Allegroe's main competitor. However, even though Ceneo use affiliate marketing and affiliate websites to drive traffic to their website they are still a long way behind Allegro in terms of market share.

Sales volume

According to company data[5], 70 million items are sold through the Allegro platform monthly.

2016 Christmas ad

Allegro's 3 minute 2016 Christmas advertisement featured an elderly Polish man teaching himself English in order to communicate with the granddaughter he is about to meet for the first time when he visits his son in London for Christmas. It was highly praised on social media and has been viewed over 14 million times on YouTube.[6][7]

References

  1. 1 2 "Allegro.pl Traffic, Demographics and Competitors". Alexa Internet. Retrieved 2017-01-14.
  2. ↑ http://www.investegate.co.uk/qxl-ricardo-plc--trad-/rns/notice-of-egm/200710261129494358G/
  3. ↑ http://www.crn.pl/news/wydarzenia/badania-rynku/2011/08/11-5-mln-uzytkownikow-allegro
  4. ↑ "YouTube, Google i Ceneo mocno w górę, Instagram i Snapchat w dół (Gemius/PBI z października)" (in Polish). Retrieved 2017-12-04.
  5. ↑ "Serwis Allegro to nasz sposób na Wasze szybkie i wygodne zakupy przez Internet - magazyn.allegro.pl". magazyn.allegro.pl (in Polish). Retrieved 2017-12-04.
  6. ↑ BBC, The Polish Christmas advert with seven million views, 8 December 2016
  7. ↑ video on youtube


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