The match for the 7th Dutch Supercup (Johan Cruijff-schaal I) was held on 18 August 1996 in the Amsterdam Arena in Amsterdam. This was the first Supercup game to be played under the title Johan Cruijff Shield (Dutch: Johan Cruijff-schaal), with former editions being played under the name Dutch Supercup (Dutch: Nederlandse Supercup). This was also the first Supercup game to be held in the Amsterdam Arena. From this year on each Supercup game will be played there, while each KNVB Cup final will be played at de Kuip, Rotterdam.
The match was the first competitive game to be played in the Amsterdam Arena, after a friendly match between Ajax and A.C. Milan four days earlier. It featured the winners of the 1995–96Dutch first division, Ajax, and the winners of the 1995–96KNVB Cup, PSV. The match ended in a 3–0 victory for PSV, with goals from René Eijkelkamp and Marc Degryse (2), making them the first winners of the Johan Cruijff-schaal.
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