Handbook of Management Scales/Online store merchandise

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Online store merchandise (alpha = 0.80)

Items

The construct was measured using 7 points semantic-differentials.

Little information about the CDs - much information about the CDs
Little value for money - a lot of value for money
Uninteresting offers - interesting offers
Bad alignment with my interests - good alignment with my interests

Source

Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.

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